Beyond the Brand: Getting Back to Real Fitness

Beyond the Brand: Getting Back to Real Fitness

With more than 30 years in the fitness, strength, and conditioning industry, I’ve seen countless trends come and go. Some have been valuable, lasting additions to the field, while others were nothing more than passing fads—or worse, gimmicks designed to make a quick...
Building Fitness That Lasts A Lifetime

Building Fitness That Lasts A Lifetime

When designing programs for the general fitness athlete—especially those who attend group classes consistently—it’s essential to critically examine not just how but why you structure your programming the way you do. On the surface, it might seem straightforward: write...